GTM for Global SaaS Companies

Problem Statement:
You are an analyst working in an early-stage Software-as-a-Service (SaaS)-Capillary Technologies that wants to expand to the global markets beyond India and Southeast Asia where they are already present.

Slide 1

Ideal Target Market — MENA Region (Why?)
As our SaaS product got much traction in retail stores in India and SEA region, we are focusing on MENA in the retail sector due to the following factors:

Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Thank You